Luke Kwon, a former PGA Tour winner, has hopped on the social media train and joined the YouTube golf world. On this week's episode of Subpar by Barstool Sports, which includes 48 personalities ...

YouTuber and golf influencer Luke Kwon faced major online backlash after he missed his tee time at Barstool Sports’ Internet Invitational at Grayhawk Golf Club in Scottsdale, Arizona. Kwon was ...

LeBron James, golf hero? It's happening right now on YouTube LeBron James has conquered basketball, business and Hollywood. Now he's taking on a very different challenge: becoming a YouTube golf star.

With no PGA Tour event on the schedule last week, the eyes of many in the golf world were locked in on the Internet Invitational. Unfortunately for YouTuber Luke Kwon, that meant extra attention was ...

Good Good Golf was once the poster child for the YouTube golf craze. One 15-second commercial sent their empire crumbling in less than a week. Now, Good Good is the poster child for how not to handle ...

Luke Kwon used to open Instagram habitually every morning. Not anymore. The app that built his golf content career has become "not safe anymore," with thousands of comments flooding in about an ...

It all started in August 2025, when Barstool Sports hosted the Internet Invitational. It was a million-dollar creator golf tournament at Big Cedar Lodge, Arizona, where Luke Kwon partnered with PFT ...

On Wednesday at East Lake Golf Club ahead of the 2024 TOUR Championship, 16 of the world’s biggest golf YouTube stars and creators gathered to compete in the inaugural Creator Classic presented by ...

Luke Kwon was named the inaugural champion of the Creator Classic, an innovative PGA Tour event that brought together 16 of YouTube’s most prominent golf influencers. In a competition that was both ...

The most talked-about tournament in golf at the moment has nothing to do with the PGA Tour or LIV. Instead, it’s an online spectacle featuring dozens of the game’s biggest influencers. The tournament ...